Google owned YouTube Introduces non-skippable 30-second ads
Non skippable YouTube ads
During a brand cast event held by YouTube introduced non skippable YouTube ads for duration of 30-second on YouTube select CTV.
A Shift in Creation and Consumption
Recently, in a brand cast 2023 event, YouTube announced the introduction of 30 second ad that can’t be skipped on connected TVs, capitalizing on consumption shifts.
Previously, two 15 second ads were shown on TV screens. However, from now onwards a single 30 second non-skippable ad will be shown.
As per latest reports, YouTube’s viewership has significantly increased. YouTube has grabbed the title of No 1 streaming service. Further, it has become the most watched channel in USA.
Furthermore, YouTube has spread its network among 150 million people on connected TVs in America.
30 Second Ads: New update
Equally important, advertisers and content creators revenue gets reduced. Hence, by running a single long form ad advertisers’ objectives can be achieved while facilitating long story telling.
YouTube Select is now landing over 70% of impressions on the TV screen, so we’re making it easier for you to use existing assets in front of the most-streamed content,” YouTube said in a blog post.
It added, “This format also seamlessly fits into what viewers already expect and experience on the big screen.”
Notably, this newly announced update is applicable only in the USA with access to YouTube select. Moreover, the update will be applicable to Indian users or not is yet unknown.
AD Blockers
Finally, YouTube aims to prohibit ad blockers, which limit the company’s advertising revenue and reduce creators’ earnings. A Reddit user encountered a popup on YouTube urging the disabling of ad-blockers, emphasizing that ads enable billions of users to enjoy free content. The popup offered an alternative: signing up for YouTube Premium, a paid ad-free experience.
YouTube has confirmed that it is conducting a limited test regarding ad-blockers. Although only one report of the test has emerged thus far, it appears that YouTube is actively seeking a solution to the ad-blocker issue.
