Fractal Launches Flyfish, Generative AI Sales Tool for online shopping and Provide ‘Consultative Shopping’
Online shopping: Flyfish enables brands to instantly build AI sales advisors that engage in consumer shopping experience and relationships.
Fractal – AI Startup
Fractal is a global provider of artificial intelligence and advanced analytical solutions to big entities like Fortune 500.
The AI provider announced the launch of generative AI tool to provide consultative shopping. The AI tool named as flyfish is the first-ever 360-degree generative AI platform for digital sales, which provides consultative experiences via intuitive sales advisors.
Further, the platform transforms digital sales by analyzing an individual’s buying patterns, purchase history and preferences. Furthermore, this is done to create a personalized shopping experience that increases revenue and builds loyalty.
Moreover, Flyfish’s data-driven approach understands what consumers are looking for and instantly guides them for the right products.
“We envision the future of sales as building meaningful customer relationships based on a deep understanding of consumers’ unique needs and preferences,” stated Srikanth Velamakanni, Co-Founder, Group Chief Executive, and Vice Chairman of Fractal. “Flyfish’s true power lies in its seamless integration into an organizations’ sales processes, its ability to train on specific product data, and its power to deliver custom user experiences. As our latest innovation, Flyfish holds tremendous potential to make a significant impact across various industries.”
Flyfish Capabilities
The tool is capable to handle complicated queries from buyers looking for to make a purchase. In addition, the tool helps buyers to make a choice by guiding them with suggestions.
Flyfish’s CEO and Founder Shridhar Marri stated that users online seek more for consultation in comparison to convenience. “When you walk into a store, you will always find someone who can help you, but on the digital side of things, there’s no one, and that is what we wanted to change,” Marri, who has previously worked at Senseforth.ai and Infosys added.
Further, the AI is trained on various domain models and uses Large Language Models (LLMs) to humanize responses. Marri explained that the platform is also capable of providing personalized responses if companies share personal data.
Marri said that the company has been conducting extensive pilots with several clients across sectors. He further stated, “in the closed pilots that were conducted, a 35% increase in sales was witnessed.”
On the question of the data privacy of users, Marri said that the company takes online privacy very seriously. “None of the personalized data passes through us, the tool connects to the personalized data that is collected by the brands, and whenever that data passes through the platform all of it is encrypted, Flyfish does not store any of that data,” Marri further added.
